Marketing (MKTG)

As a general introduction to the ever-expanding field of marketing, students study how professionals anticipate consumer needs that guide the organization to develop appropriate strategies. Examining how marketers add value to a company, students will learn that a thorough analysis of the marketing environment includes anticipating and evaluating buyer behaviors while helping the firm recognize key marketing decision areas to develop successful strategies.

As an in-depth exploration of the factors that influence consumer decision-making, students study how understanding buyer behavior helps organizations develop effective marketing strategies. Students examine the full consumer decision-making process and the variables that impact it to better anticipate consumer needs and guide marketing decisions.

International Marketing introduces students to global marketing strategies and practices. It emphasizes the need to adapt traditional marketing to international contexts, considering culture, environment, regulations, and economic systems. The course prepares students to understand and navigate the challenges of global markets.

As an in-depth study of marketing analytics and decision-making, students examine how research tools support organizations in gathering and interpreting information. Students explore sampling methods, data collection techniques, and analysis strategies while learning to prepare comprehensive reports that guide effective marketing decisions.

Selected topics in Marketing, announced as offered, covering various themes. Students may repeat the course if on a different topic.

A professional marketing opportunity where students, in collaboration with a faculty advisor and the Career Center, gain experience in the working business world with private, not-for-profit, or governmental organizations.

As an in-depth exploration of marketing in the digital age, students study how organizations build integrated strategies across digital, social, and mobile platforms. Students gain experience developing digital marketing campaigns, analyzing data, measuring key performance indicators (KPIs), and applying best practices to create value for consumers and businesses in a rapidly changing environment.

As a capstone experience in marketing, students study the major decisions marketing managers face in developing strategic plans and leading marketing processes within organizations. Students apply theory to practice through real-world projects, focusing on product development, market analysis, pricing strategies, distribution channels, and the management and control of marketing activities.