Brand Communication and Public Relations (BA)
The Department of Communication and Digital Media offers a diverse curriculum focused on the theory, ethics, and practice of communication. Students participate in hands-on education through our co-curricular activities: SAUtv, KALA radio and The Buzz student newspaper. We prepare students for careers in digital media production, multimedia journalism and public relations/strategic communication.
Bachelor of Arts in Brand Communication and Public Relations
The Brand Communication and Public Relations program develops innovative leaders and strategic communicators. Combining theory, practical skills, and industry insights equips students to craft impactful messages, build relationships, and manage reputations across diverse platforms. Graduates are prepared to excel in a global communication landscape, driving success for brands and communities.
Requirements for a Bachelor of Arts Degree in Brand Communication and Public Relations
| Code | Title | Credits |
|---|---|---|
| Communication Core | ||
| COMM-203 | Interpersonal Communication | 3 |
| COMM-224 | Multimedia Production | 4 |
| COMM-230 | Media Writing | 3 |
| COMM-232 | Media and Society | 3 |
| COMM-305 | Communication Theory | 3 |
| COMM-326 | Communication and Technology | 3 |
| COMM-333 | Storytelling and Content Creation | 3 |
| COMM-353 | Communication Research Methods | 3 |
| COMM-432 | Communication Law and Ethics | 3 |
| Additional Major Requirements | ||
| COMM-240 | Introduction Brand and Public Relations | 3 |
| COMM-251 | Branding and Public Relations Techniques | 3 |
| COMM-327 | Organizational Communication | 3 |
| COMM-332 | The Buzz | 1 |
| COMM-340 | Intercultural Communication | 3 |
| COMM-498 | Experiential Capstone - Brand Comm. Communication and Public Relations | 3 |
| Total Credits | 44 | |