Marketing (BBA)
The Marketing program integrates theoretical foundations with experiential learning to develop adaptable, ethical, and strategic marketing professionals. Through real-world applications and industry collaboration, we prepare students to analyze market needs, craft innovative solutions, and navigate an evolving business landscape with integrity.
Requirements for a Bachelor of Business Administration Degree in Marketing
| Code | Title | Credits |
|---|---|---|
| Business Core | ||
| Complete the Business Core requirements | 33 | |
| Additional Major Requirements | ||
| MKTG-319 | Consumer Behavior | 3 |
| MKTG-369 | Marketing Research | 3 |
| MKTG-429 | Integrated Marketing Communications | 3 |
| MKTG-499 | Marketing Management | 3 |
| Select one of the following: | 3 | |
| International Marketing | ||
| Topics in Marketing | ||
| Marketing Internship | ||
| Sales Principles | ||
| Select one of the following: | 3-4 | |
| Graphic Design Fundamentals | ||
| Designing Data | ||
| Interpersonal Communication | ||
| Multimedia Production | ||
| Media and Society | ||
| Introduction Brand and Public Relations | ||
| Written Business Communication | ||
| Scientific and Technical Writing | ||
| Total Credits | 51-52 | |
Students must also demonstrate an experiential learning experience, which may include a documented internship (MKTG-399 Marketing Internship, EXPL-201 Experiential Learning Notation, EXPL-202 Experiential Learning - Internship), service learning, study abroad, or in rare cases, an alternative to one of the above. Students who complete MKTG-399 Marketing Internship as an elective for the Marketing major will also satisfy this experiential learning experience requirement.
Business Core
| Code | Title | Credits |
|---|---|---|
| ACCT-201 | Financial Accounting | 3 |
| ACCT-202 | Managerial Accounting | 3 |
| BUS-201 | Business Law | 3 |
| ECON-200 | Principles of Microeconomics | 3 |
| ECON-201 | Principles of Macroeconomics | 3 |
| FNCE-300 | Principles of Finance | 3 |
| MGMT-210 | Principles of Management | 3 |
| MGMT-449 | Business Capstone Seminar | 3 |
| MKTG-209 | Principles of Marketing | 3 |
| STBE-137 | Quantitative Reasoning in Business | 3 |
| STBE-237 | Statistics for Business & Economics | 3 |
| Total Credits | 33 | |